M Booth is a global communications company pioneering creative science – the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world’s most influential brands. It works in diverse sectors including consumer goods, food, fashion & beauty, wine & spirits, travel, consumer tech, business-to-business, and financial services. Based in New York City, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group and has charged Spector Group with designing their new space located on the 7th floor at 666 3rd Avenue.
The move provided an opportunity to bring their employees together in a more creative and energized workspace that fosters teamwork and reflects the company’s culture.
The design creates a fun, open, airy feel and Spector Group took advantage of natural light by positioning all the offices on the interior of the space, and locating collaborative areas and workstations closer to the windows. Each office has an all-glass front to allow maximum daylight penetration.
The space allows for impromptu meetings, social gatherings and internal office events. Designed with collaboration in mind, eight glass team rooms are centrally located in the space. The main pitch room is designed to reflect the company’s flare and passion for what they do. Multiple state of the art virtual huddle rooms are located throughout with cool colorful furnishings and decorative lighting.
The bistro/spirit bar provides M Booth with a meeting space where all employees can gather. Those looking for a more private setting can move to the “cave” booths located strategically positioned through the space. An outdoor terrace and seating is assessablethrough the bistro.