Deutsch Headquarters

New York, NY

Emphasizing an organization’s mission and values with social spaces and bold design.

To embody Deutsch’s mission to deliver marketing and communications services that are ‘leaner, meaner, faster, smarter,’ the design of their new headquarters revolves around transparency and collaboration.

A central hub of activity.

Utilizing a central “spine” concept, the design includes a multi-platform staircase connecting the floors, serving as a focal point for movement and gatherings. Open seating pods surrounding the stair offer additional options for impromptu meetings, promoting greater movement, social interaction, and creativity throughout.

The central core also includes a pantry, coffee bar, and breakout/ collision areas. Boldly-colored furniture and accent paint colors highlight the social zones, creating a “jewel box” aesthetic.