Looking to modernize and showcase their forward-thinking personality, IPG reached out to Spector Group to revitalize their new corporate headquarters in Manhattan. The refresh focused on opening up reception to create a bright, airy and inviting space with multiple seating areas for socialization. A large interactive digital wall highlights their brand while engaging visitors upon entry.
To increase transparency and interaction, a glass feature wall was added around the previously enclosed stair in the reception area, creating visual connectivity between the two floors. A simple palette of light wood, glass and the signature “IPG Blue” was featured throughout the space.