Color also has a major influence on a brand’s identity — a particularly important aspect to consider as employers are leaning on their spaces and the return of staff to revitalize their culture and boost employee engagement. “Color can become extremely personal to the brand and to the company,” said Sara Agrest, Design Director at design firm Spectorgroup.
Agrest recently finished a project redesigning a high-end clothing retailer’s office with an entirely black color palette, which speaks to the personality and mood of the brand, and helps inform employees’ perceptions of it and their feelings when working there, she said.