For our private construction client established over 60 years ago, Spectorgroup’s design incorporated elements of the construction industry into their 25,000 SF headquarters giving the space a raw, edgy aesthetic while representing their brand. Giving back to their employees as well as retaining and attracting new employees was a major goal.
With a long-standing history within the construction world and a multi-generational family owned background, we used branding to highlight how they got to where they are: through teamwork, togetherness, and community. As you enter the space, you immediately experience the roots of this organization with an open and inviting reception area held together by a gas pipe. Leading into the town square filled with ample natural lighting you are given a non-physical sense of warmth and community all around you.
As you journey through this environment, physical elements of the construction industry are incorporated through custom graphics and physical equipment used as art throughout.
At the center of the centralized cafe you will find an original backhoe transformed into a piece of art that encapsulates the history of the company. The communal area is the center for engagement; with its open kitchen and multiple seating areas, employees can really feel a sense of togetherness in this space, which was one of the main goals for our client. Gas lines were used for venting in the kitchen and steel eye beams used for legs on the dining table.
The conference room is an extension of the open town square. You will find a water main pipe supporting the conference room table as well as exposed brick wall to show both the ruggedness and beauty of the construction industry.
Aside from structures, visual graphics are found throughout the space, amplifying the energy and core values of this organization, “if we do it together, we succeed together”. Everywhere you look you are reminded of the company values along with elements of the industry.