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Location

330 West 34th Street New York, NY

To embody Deutsch’s mission to deliver marketing and communications services that are ‘leaner, meaner, faster, smarter’, the design of their new headquarters revolves around transparency and collaboration.

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Utilizing a central “spine” concept, Spector Group’s design includes a multi-platform staircase connecting the floors, serving as a focal point for movement and gatherings. Open seating pods surrounding the stair offer additional options for impromptu meetings, promoting greater movement, social interaction and creativity throughout.

The central core also includes a pantry, coffee bar and breakout/ collision areas. Boldly-colored furniture and accent paint colors highlight the social zones, creating a “jewel box” aesthetic.

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