To encourage Heineken’s culture through architecture, Spector Group’s design revolves around an open plan with a variety of social hubs allowing for maximum employee interaction and engagement. Upon entering the space, employees and guests are greeted by a palette of simple raw materials, which are offset by modern design elements throughout the expansive bar, “insperience” hub and reception area.
Designed for flexibility, these open areas cater to large events, training programs and other multi-use functions. The modern ceiling feature, large interactive digital screens and experiential bar design capture the brand’s forward-thinking and innovative culture.
In an effort to densify and support the new open work style, all dedicated office spaces were converted to meeting and team rooms. Large-scale graphics are utilized in the meeting rooms to showcase the Heineken portfolio and are equipped for the gamut of meeting styles and needs.