Honeycomb Asset Management

Honeycomb Asset Management

Location

645 Madison Avenue New York, NY

Honeycomb Asset Management

Designing a space able to cater to growth while adding the resources needed to achieve a common purpose was the charge for Honeycomb Asset Management. Rooted in their name and their cultural identity is the idea that the ‘honeycomb’ is nature’s best example of a scalable repeatable investment driven by a common goal, and they wanted this idea to resonate throughout their new workspace.

Shifting the layout of the workstations from clusters to a 160-degree configuration expanded the perception of openness and connectivity; improving the flow of movement between the open work areas, collaborative spaces and the pantry. On arrival, you are met with a welcoming reception and pantry. Not wanting a typical pantry, we created a design that fully integrated into the space creating an open atmosphere for visitors and employees.

Honeycomb Asset Management

The palette spoke to the origins of the Honeycomb brand and the natural elements of the literal honeycomb. A combination of elements of honey yellow, neutral grey hues, and pops of texture was used to create contrast within the space.  

Honeycomb Asset Management
Honeycomb Asset Management
Honeycomb Asset Management

Investing in the future, anticipating growth and building the Honeycomb organization as a team with a common purpose formed the foundation of their unique brand. The corporate branded graphics, curated honeycomb fashioned pendant lights and the hexagon-shaped acoustic ceiling panels represent the visual shape of a natural honeycomb; portraying the story of Honeycomb Asset Management and shaping the experience within the space.

Honeycomb Asset Management
Honeycomb Asset Management
Honeycomb Asset Management
Honeycomb Asset Management