Creating a bold, vibrant, productive workplace was the foundation for the design of Rauxa’s Flagship office, in New York. Located on the 43rd and 44th floors, this 50,000 RSF space is home to the largest woman-owned marketing agency. Spector Group was charged to foster collaboration between teams while incorporating a vibrant, energetic atmosphere centered on the firm’s unique company culture.
The design is inspired by Rauxa’s mantra “Head, Heart, Hustle”. The collaborative “head” spaces, designed to allow Rauxans to maximize collaboration in a choice of setting. The café/town hall is the “heart” of the space, warm and inviting, it brings people together for client meetings, training, talks, events, and celebrations.
The “hustle” open studio work spaces are where the magic happens and are energetic and lively. Interpreted through a language of architectural and interior components, the energy of “head, heart, hustle” can be seen throughout the contrast, focal points and rhythm of the dynamic workplace design.
The open plan incorporates a mixture of break-out areas, meeting and team rooms, with all meeting spaces equipped with whiteboards, pin-up areas and technology access to foster the agency’s collaborative nature.
Neon quotes and original artwork showcasing Rauxa’s brand are displayed throughout the main social zones and open studios. A monochromatic palette of concrete, wood, metal, glass and accents of greenery is employed throughout. The warmth of natural woods, texture, pattern and technology brings a welcoming vibe.
An added feature of the space was the 360 degree views of New York City, which further cultivated the idea of openness and a work space without boundaries and limitations.