The United States Luggage Company (US Luggage)—a pioneer in premium travel gear and the original innovator behind wheeled luggage—partnered with leading New York-based architecture and interior design firm Spectorgroup to reimagine its longstanding headquarters and showroom. The goal: to celebrate the company’s rich, multigenerational heritage while creating a modern, immersive environment that inspires employees, impresses visitors, and reflects the future of workplace and showroom design.
As the parent company of well-known travel brands Briggs & Riley and Solo New York, US Luggage sought a thoughtful balance of style and substance in its new space. The result is a fresh, minimalist design that blends corporate office functionality, product storytelling, and sustainable design principles—all under one roof.
The redesigned headquarters brings together the energy of a creative workplace with the functionality of a working warehouse. From the moment you walk in, you're welcomed into a curated brand experience—starting with a gallery-style entry and flowing into a central product showcase, collaborative open-plan workstations, and a retail-inspired conference room designed for product display and buyer engagement. A revamped pantry and adjacent warehouse with a focus on repairs enhance day-to-day functionality while encouraging cross-team collaboration between departments like finance, design, sales, and engineering.
At the core of the space is a deep appreciation for the company’s story. A curated display wall at the entrance highlights US Luggage’s four-generation legacy, showcasing original product designs, patents, and family artifacts in a clean, minimalist gallery format. Natural materials—like polished concrete floors and warm wood paneling—provide an understated backdrop for legacy luggage collections and rotating exhibits. Two custom-designed brand displays for Briggs & Riley and Solo feature seasonal luggage themes and changing configurations, offering a flexible approach to branded environments and visual merchandising.
The main office area was designed with employee wellness, connection, and inspiration in mind. A large planter at the center anchors the space, complemented by a laylight ceiling that diffuses sunlight for a natural, calming ambiance. Open-plan workstations with lowered partitions promote visibility and team engagement, while nearby conference rooms—each named after a global city in honor of the company’s travel roots—support hybrid work and client presentations. A versatile showroom space was added for launching new collections and creating a more dynamic buyer experience.
One standout feature is the “values wall”—an artistic, graphic installation designed in partnership with 71 Visuals. This piece not only adds personality to the space but also reinforces the company’s brand mission and cultural ethos in a visually engaging way.
In contrast to the minimalist feel of the entry and workspaces, the newly renovated pantry offers a rich, cozy environment with deep green tiles, dark metal accents, and comfortable seating—a perfect spot for teams to unwind and connect. Just beyond the pantry, a new glass exterior wall opens to a landscaped garden area, creating a peaceful outdoor retreat for employees. This connection to nature is supported by a broader commitment to sustainability throughout the project, including solar power integration, chemical-free materials, and water-efficient fixtures—aligned with Briggs & Riley’s eco-conscious brand values.
With its clean lines, warm materials, and intentional mix of function and storytelling, the reimagined US Luggage headquarters is more than just a place to work—it's a physical embodiment of the company's identity. Designed to evolve with the business and engage everyone who walks through its doors, the space serves as a bold statement of heritage, innovation, and forward-thinking workplace design.
Whether hosting buyers, inspiring employees, or showcasing iconic travel products, the new environment positions US Luggage for continued growth and success in the global travel goods industry.
With its thoughtful blend of heritage, innovation, and hospitality, the reimagined headquarters is more than just a workplace. It’s a vibrant home for the US Luggage family, honoring the past while embracing a bright future for their brands and their community.
