Community sits at the heart of society. With the world trying to survive and overcome the global COVID-19 pandemic, an event likely to radically alter urban life for the long term, societies are relying heavily on their local communities to maintain consistency, cohesion, and familiarity. For companies that have been around for 100 years or 5, the support from their communities, and the support they give their communities, often defines the foundations of their corporate values. This means that understanding the root and core of an organization becomes paramount when capturing their brand identity and creating their corporate environment.
We recently designed the office spaces for both Community Preservation Corporation (CPC) and a private construction company. Both clients have a long-standing heritage and relationship with the communities they serve, and both incorporated interior branding into their overall design strategy, in very different and unique ways. We are going to dive into how they brought their stories to life within the walls of their workplace environment, using elements of powerful branding.