When NYC hedge fund firm Magnitude Capital came to New York-based A&D firm Spector Group with plans for a new corporate office, they requested that the new space focus on one inspiration: they wanted it to be effortless.
Effortless, like the word simple, is much easier talked about than accomplished, as designers of any discipline will acknowledge.
And, effortlessness can take many forms. The way Roger Federer plays tennis is effortless, and the way Michael Jackson recorded albums and performed on stage was effortless too – with obvious differences but both with the same remarkable grace. So too, with space. A nautical hospitality-inspired space can be effortless, though not quite the same effortless as a smooth, minimal Japanese- inspired space would be, and vice versa.
Coming off of a recent brand refresh, Magnitude Capital
wanted its new offices to be open, inviting, elegant and unique – all underscored by this effortlessness, noted Marc Spector, principal, Spector Group.
“Effortlessness has a lot of verticals – layout, lighting, materials,” said Mr. Spector. “We needed to translate that concept to simplicity of materials, simplicity of lighting. Every piece has to flow together seamlessly.”
When the Spector Group design team first entered the new space, set atop 200 Park Avenue, spectacular views to the North, South and East immediately caught their attention; the Chrysler Building, in particular, commands attention.
“It almost feels like you could reach out the window and touch it – you can even see the detail of the metal,” said Mr. Spector. “It really became a piece of art within the Magnitude space.”
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